Famous Vs. Secret Italy: 7 Italy Tourist Favorites & Where To Go Instead

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Italy, with its rich history, stunning landscapes, and world-renowned cuisine, is a top destination for travelers from around the globe. But what if we told you that beyond the well-trodden path lie hidden gems equally mesmerizing and far less crowded? This article delves into Italy’s famed attractions alongside lesser-known alternatives that promise an unforgettable experience without the throngs of tourists.

Italy is a nation celebrated for its cultural heritage and natural beauty. It can feel like a victim of its own success, however, when you visit and find its most famous locales swamped with visitors.

Famous Vs. Secret Italy: 7 Italy Tourist Favorites & Where To Go Instead

Iconic sites like the Leaning Tower of Pisa and the bustling waterways of Venice have captivated hearts for centuries. Yet, the true magic of Italy also lies in places like the Torre degli Asinelli in Bologna and the tranquil canals of Comacchio.

By juxtaposing popular destinations with their less-known counterparts, we invite you to embark on a journey that reveals the richness of Italy beyond its usual highlights.

From the dramatic cliffs of the Amalfi Coast to the serene beaches of the Cilento Coast, from the artistic streets of Florence to the historic charm of Lucca, our article aims to enlighten and inspire. Discover the enchanting allure of Lake Iseo over Lake Como, and trade the ancient spectacle of Rome’s Colosseum for the stirring echoes of Verona’s Arena di Verona.

Let us guide you through an Italy that’s as intimate as it is majestic.

Popular: Leaning Tower of Pisa

Leaning Tower of Pisa
Leaning Tower of Pisa

When you think of Italy, one of the first images that might pop into your head is the iconic Leaning Tower of Pisa. This architectural marvel, with its unintentional tilt, draws millions of tourists each year, all eager to snap the quintessential photo where it looks like they’re either holding the tower up or pushing it down. Its popularity is undeniable, making Pisa a staple on most Italian travel itineraries.

However, with fame comes crowds. The area around the Leaning Tower can become overwhelmingly packed, especially during peak travel seasons. This congestion can sometimes dilute the experience, turning what should be a memorable visit into a maneuvering challenge through throngs of tourists. The quest for that perfect photo becomes a test of patience, as you navigate through a sea of selfie sticks and tour groups. And getting the chance to go inside the tower can be difficult.

Click here to read our full guide to Pisa.

Alternative: Torre degli Asinelli (Bologna)

Asinelli and Garisenda Towers Bologna
Asinelli and Garisenda Towers

If you’re enchanted by Italy’s iconic Leaning Tower of Pisa but seek an alternative away from the throngs of tourists, the Torre degli Asinelli in Bologna offers a captivating experience. Like Pisa’s famous tower, it boasts a significant tilt, though it stands as the taller of the two, offering you a unique perspective of Italy’s historic allure.

Nestled in the heart of Bologna, this medieval structure is not just a tower but a gateway to unraveling the city’s rich history and vibrant culinary scene. Climbing its wooden steps rewards you with breathtaking panoramic views of the city, a sight that promises to be as memorable as any.

For travelers looking to veer a little off the beaten path, Torre degli Asinelli presents an enticing blend of adventure and cultural enrichment. Its location in Bologna, a city famed for its exquisite cuisine and medieval architecture, ensures that your visit will be packed with both scenic beauty and unforgettable dining experiences. This makes it a perfect destination for those yearning for the charm of Italy’s famous towers without the usual crowds.

Click here to read our full guide to Bologna.

Popular: Venice

Venice
Venice

Venice, with its enchanting canals and timeless architecture, is undeniably one of Italy’s crown jewels. As you wander through its labyrinthine streets, you’re treading the same paths millions have before you, drawn by its unparalleled beauty and unique cityscape. However, this popularity comes with a price, both literally and figuratively.

The sheer volume of visitors flocking to Venice has led to the introduction of an entry fee, an unprecedented measure aimed at managing the overwhelming tourist numbers. This influx can dilute the magic of Venice, transforming serene gondola rides into congested waterway experiences and quiet moments in hidden squares into a challenge to find. While Venice’s allure is undeniable, the crowd can significantly impact your ability to fully appreciate and enjoy its splendor.

Click here to read our full guide to Venice highlights.

Alternative: Comacchio

Comacchio
Comacchio

If you’re enchanted by Venice but dread the crowds, consider visiting Comacchio instead. Nestled in the Emilia-Romagna region, this lesser-known gem mirrors Venice’s charm with its network of canals and bridges.

Like Venice, Comacchio is built on water, offering a picturesque setting with colorful houses reflecting in tranquil waterways. However, it promises a more serene experience, away from the hustle of tourists.

Here, you’ll find authenticity in every corner, from local seafood delicacies to historical sites like the ancient Roman ship museum. It’s a perfect destination for travelers seeking the beauty of Venice without the overwhelming crowds, making your Italian journey truly memorable.

Popular: Cinque Terre

Cinque Terre
Cinque Terre

Cinque Terre, with its quintet of vividly colored villages perched along the rugged Italian Riviera coastline, is undeniably one of Italy’s most photographed spots. Its allure has not gone unnoticed by travelers from around the globe, making it a must-visit destination on countless Italy itineraries. However, this fame comes with a price.

The charm and tranquility that once defined Cinque Terre are increasingly overshadowed by the throngs of tourists that flood its narrow streets and scenic trails. Picture trying to capture the perfect sunrise photo only to find yourself elbowing through a crowd, or envision seeking a serene moment overlooking the sea, but instead, you’re accompanied by a constant buzz of voices.

This surge in popularity has not only strained the infrastructure of these small, delicate villages but also can significantly affect your enjoyment of the place. The essence of Italy’s laid-back lifestyle and the authentic charm of Cinque Terre risk being diluted amidst the tourist hustle. If a genuine interaction with Italian culture and a moment of peace amidst stunning scenery are what you seek, the bustling crowds of Cinque Terre might leave you longing for more.

Click here to read our full guide to Cinque Terre.

Alternative: Porto Venere

Porto Venere
Porto Venere

If the crowded trails of Cinque Terre seem daunting, consider the serene allure of Porto Venere. Nestled on the Ligurian Coast, not far from its famous counterpart, this hidden gem mirrors the vibrant houses and rugged coastline that Cinque Terre is celebrated for, yet with far fewer crowds.

In Porto Venere, you’ll discover an unspoiled charm with quaint streets, captivating Gothic churches, and stunning views of the azure sea. Its picturesque harbor is lined with colorful buildings, offering a similar vibe to Cinque Terre’s iconic scenery.

Choosing Porto Venere means indulging in authentic Ligurian cuisine and exploring secluded beaches and coves at your own pace. It’s an ideal spot for travelers seeking the beauty of Italy’s coast without the overwhelming hustle. Here, the essence of Italy’s riveting coastal life thrives quietly, waiting to be discovered by those who venture off the beaten path.

Popular: Lake Como

Lake Como
Lake Como

Lake Como, nestled in the Lombardy region, is a jewel among Italy’s tourist destinations, famous for its breathtaking landscapes, luxurious villas, and celebrity sightings. Its popularity isn’t without reason; the serene blue waters against a backdrop of lush green mountains offer a postcard-perfect setting that attracts visitors from around the globe.

However, this fame comes with a price. The crowds can sometimes diminish the tranquil experience you might be seeking, turning quiet lakeside moments into a challenge during peak seasons. So, while Lake Como’s allure is undeniable, the very popularity that draws you in can also impact the peaceful getaway you might have imagined.

Read our full guide to the best places to visit in Lake Como here.

Alternative: Lake Iseo

Lake Iseo
Lake Iseo

Nestled in the northern region of Italy, just a stone’s throw from the bustling hubs of Milan and Verona, lies the hidden gem of Lake Iseo. While Lake Como grabs headlines with its celebrity villas and opulent charm, Lake Iseo offers you a serene escape into nature’s beauty, mirroring Como’s allure but without the crowds.

Here, you’ll find a mesmerizing mix of lush mountains cascading down to sapphire waters, similar to Lake Como but with a more intimate, untouched feel. Venture into the quaint villages dotting the shoreline, where local life hums quietly, offering an authentic Italian experience.

For travelers yearning to immerse themselves in Italy’s famed lake district while seeking solace from the tourist trail, Lake Iseo beckons. Its blend of natural beauty, peaceful ambiance, and rich culture makes it an ideal destination. Whether you’re a nature lover, an avid hiker, or someone who delights in discovering hidden culinary gems, Lake Iseo holds something special for you.

Popular: Amalfi Coast

Amalfi Coast
Amalfi Coast

The Amalfi Coast, a jewel in Italy’s crown, draws you in with its stunning coastal cliffs and vividly colored villages enshrined in travel brochures worldwide. It’s an emblem of Italian allure, captivating millions of hearts with its picturesque landscapes and azure waters. Yet, this popularity comes at a cost. 

Imagine navigating through throngs of tourists, all vying for the perfect snapshot, or winding down cramped streets that lose their charm under the weight of over-enthusiasm. The very essence of tranquility and local Italian life, which once defined the Amalfi Coast, becomes obscured by its own fame. 

Click here to read our full guide to Amalfi Coast.

Alternative: Cilento Coast

Pisciotta village, from Cilento Coast
Pisciotta village, from Cilento Coast

Cilento Coast, nestled just south of the famed Amalfi Coast, offers you a similarly stunning Mediterranean experience but without the usual throngs of tourists. Its rugged coastline, dotted with secluded beaches and ancient fishing villages, mirrors the picturesque beauty that has made Amalfi a household name.

Here, you’ll find a rich blend of cultural history, with UNESCO World Heritage sites like the ancient Greek town of Paestum. The food, too, is exceptional, offering traditional Italian flavors with a unique, local twist.

Cilento’s appeal lies in its ability to offer an authentic Italian coast experience. Its relative obscurity compared to its northern neighbor ensures that you can explore its natural beauty and heritage in a more relaxed, intimate setting. For travelers seeking the breathtaking vistas and cultural depth of Italy without the overwhelming crowds, Cilento Coast is a sterling choice.

Popular: Florence

Florence
Florence

Florence, the cradle of the Renaissance, beckons millions of visitors each year, drawn to its unparalleled art, architecture, and history. This iconic city, with its famous Duomo and the Uffizi Gallery, teems with tourists eager to catch a glimpse of its undeniable beauty. However, this popularity comes at a cost.

The dense crowds can sometimes diminish the intimate experience of exploring the city’s ancient streets and masterpieces, turning a personal journey through history into a challenge of navigating through a sea of selfie sticks and tour groups.

Alternative: Lucca

Lucca
Lucca

If you’re seeking the Renaissance charm of Florence but wish to dodge the thick crowds, Lucca is your ideal retreat. Nestled in Tuscany, just northwest of Florence, it offers a similar, yet distinct experience. Like Florence, Lucca is steeped in history, showcasing beautifully preserved architecture and art, but without the overwhelming bustle.

Here, you’ll find an enchanting blend of cobblestone streets, elegant piazzas, and remarkable churches, mirroring the soul of Florence in a more tranquil setting. Lucca’s fully intact Renaissance walls, which now serve as a pedestrian promenade, encircle the old town, offering stunning views and a green space not often found in Florence.

For travelers looking for the essence of Tuscan culture with a peaceful twist, Lucca presents a compelling choice. It’s a place where you can immerse yourself in Italian beauty and heritage, enjoying a more relaxed pace, making it an unbeatable alternative for those wanting both history and serenity.

Popular: Colosseum (Rome)

Colosseum
Colosseum

The Colosseum in Rome stands as a monumental testament to ancient gladiatorial battles, attracting millions of visitors each year. Its iconic arches and imposing structure have made it one of the most recognizable landmarks in the world.

However, this popularity comes with a price. With such high foot traffic, you might find the experience less intimate, navigating through crowds and waiting in long lines, which can detract from the magic of walking through history.

Click here to read our full guide to Rome.

Alternative: Arena di Verona (Verona)

Arena di Verona
Arena di Verona

If you’re charmed by the Colosseum’s ancient allure but deterred by its crowds, consider Arena di Verona as your go-to alternative. Nestled in the heart of Verona, this Roman amphitheater mirrors the iconic architecture of Rome’s Colosseum, enabling you to soak in similar historical vibes without the hustle.

Built in the 1st century AD, the Arena di Verona is one of the best-preserved ancient structures of its kind. Here, instead of roaming through ruins, you’ll find yourself amidst a living venue that hosts concerts, operas, and cultural events, breathing life into its ancient stones.

Arena di Verona offers a blend of historical exploration and cultural immersion. It’s not just a site to visit; it’s an experience to be part of. For travelers seeking the grandeur of Italy’s ancient past with a touch of the present, Verona’s amphitheater is an undeniably captivating pick.

Click here to read our full guide to Verona.


Italy’s allure is not confined to its globally renowned attractions; it is a country replete with many lesser known destinations just waiting to be discovered. By choosing to explore these places, travelers can experience the authentic charm, tranquility, and rich cultural heritage Italy offers, away from the crowded tourist spots.

This journey into both the famous and the secret corners of Italy not only enriches your travel experiences but also allows you to appreciate the diverse beauty that this country holds.

Embracing the road less traveled by visiting the alternatives to Italy’s tourist favorites presents an opportunity to connect more deeply with the local culture, cuisine, and people. Whether you’re marveling at the architectural wonders, savoring the culinary delights, or simply soaking in the scenic landscapes, Italy’s less-trodden paths invite you to create memories that are both unique and deeply personal.

Don’t miss our guide to the most beautiful Old Towns in Italy here and our top 10 best Italian islands to visit here. You can also find all our travel guides to planning your trip to Italy here.

By Cassie Amato

Cassie is an American with Italian heritage who can't stop exploring everything beautiful Italy offers. She loves to share these journeys and observations with you here so you can have a great experience explorting Italy too!

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